Cellementals is now Way Back: A new chapter begins
We are rebranding from Cellementals to Way Back.
We have been busy behind the scenes rebranding from Cellementals to Way Back. First we let you know that our flagship product, Cellemental Complete, is now called Vitality Daily. Well, that was the first step in transitioning to our new brand, Way Back.
Why don’t we use Cellementals anymore?
When trying to get our trademark approved for Cellementals, we were faced with some expensive and lengthy options because of some overlap with the cosmetic industry. We decided not to fight it and move to a new chapter – Way Back.
We are still the same team behind the scenes. Our product is still the same great quality.
Way Back is the way forward. Welcome to our new chapter.
- Blair & Erika, Co-founders and Co-CEOs
